That is not necessarily a problem in professions such as recording executive, fashion designer, television producer, restaurateur, or indeed, if the US sales of Unforgivable are anything to go by, perfumier. It might be deduced that Combs does not really have a way with words. It's as if he's trying to sell you bottled essence of sexless misery. "Life without passion is unforgivable," he said, thus explicitly linking his product to a life without passion. Matters were not much helped by the great man's gnomic explanation. It sounds peculiarly negative in conversation ("She bought me that P Diddy's aftershave for my birthday." "That's Unforgivable."). But the word he picked was somehow inappropriate: there is something a little jarring about calling an aftershave Unforgivable.
As with a lot of celebrity-branded scents, Combs's took an adjective as its name. E arlier this year, Sean "P Diddy" Combs expanded the business empire, which has thus far netted him an estimated $364m, with the launch of his own perfume.
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